Swansea City's new winger Elijah Just announced himself with a goal on debut against Udinese in a 2-0 friendly win. The £5m signing from Motherwell came off the bench at half-time and netted late to cap an impressive first appearance.

What happened in the friendly?

Just joined Swansea on Wednesday after a standout season in Scotland and a strong World Cup showing for New Zealand. The 26-year-old scored three times in three group-stage matches, continuing his fine form. Against Serie A side Udinese, he showed his quality with a well-taken finish. Swansea finished 11th in the Championship last season with 64 points, scoring 57 goals.

Why Celtic are regretting their inaction

Celtic were heavily linked with Just throughout the summer but failed to act quickly. The Hoops needed attacking reinforcements after Daizen Maeda’s likely £10m move to Ipswich Town. Just’s seven goals and seven assists in the Scottish Premiership last season made him a prime target. Now, after his debut goal, Celtic’s hesitation looks costly.

What’s next for Swansea and Just?

Swansea begin their Championship campaign soon, hoping Just’s goalscoring form continues. The Swans finished 31 points behind leaders Coventry last season and will look to improve. Just’s arrival is a statement of intent, and his early impact suggests he could be a key player. Meanwhile, Celtic are now linked with Bodo/Glimt striker Kasper Hogh as they scramble for alternatives.